Personalized Radio for Supermarkets

Did you know that a Personalized Radio in supermarkets helps to sell more?

In-store radio is a powerful marketing tool designed to increase customer dwell time in a store, stimulate purchases, and enhance the performance of commercial and promotional initiatives.

Important neuromarketing studies have demonstrated that music has an effect on emotions, stimulates the release of endorphins, can influence consumer behavior, and creates a positive perception of the environment in which it is played.

With personalized radio, we ensure that the experience of your customers in your store is complete and full of positive emotions.

Create empathy

Music in-store enhances employees’ capacity for empathy and creates the right disposition in customers: just as rhythmic music encourages exercising with more energy in the gym, similarly, the right music in a supermarket stimulates shopping.

Alleviate the waiting times

Music encourages staying in-store: waits and queues, for example, seem more bearable thanks to music. According to some research, music can also modulate walking speed in-store, encouraging customers to linger among the various displayed products.

Builds customer loyalty

And finally, music stimulates brand loyalty, but only if the musical selection is consistent with the brand identity and the merchandise offered: if you sell natural and organic products, a musical proposal evoking the peace of nature is preferable to one with a more frenetic rhythm.

Radio for Supermarkets

The Large-Scale Retail Trade (GDO) has understood the importance of targeted communication through radio for several years now. Personalized radio broadcasting in-store is a consolidated marketing tool, and today all the most important chains have their own branded radio stations that broadcast and communicate with their customers in different stores.

Personalized radio includes a music schedule that, combined with entertainment and advertising spots, accompanies customers during their stay inside the store, informing them about products for sale, new arrivals, or promotions. And all of this helps to sell more: the value of receipts increases by up to 10%!”

In-store radio for supermarkets
Immagine Supermercati

Engage your customers

With personalized radio in the supermarket, you can communicate with your customers from the moment they step foot in the store until they leave: offers and promotions, new products, contests. The content and advertisements from you or the brands present within the store will guide your customers in search of seasonal or promotional products.

But there’s more. With personalized music, it will be possible to guide the pace among the shelves, more or less slowly, depending on the days and the influx at different times of the day.

Furthermore, with personalized radio, you will always have the certainty of managing purchase recommendations within the radio schedule. No risk of hearing a competitor’s advertisement or products that are not present in your supermarket being broadcasted. And that’s not insignificant!

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    Frequently Asked Questions

    I'm about to open a new business, and I would like to have my own personalized radio: what should I do?

    By contacting our offices, an expert will be at your disposal to gather all the necessary information to identify the most suitable solution for your needs. We will suggest various possible options or the one most suitable for you, taking into account your needs, product category, and brand identity.

    Can I customize my radio with the music I like?

    Of course: you can choose your preferred schedule from one of the grids created by our experts and tailored for different sectors, or you can have a completely customized programming. Our experts will explain all the options to you, and you can decide freely.

    What content can be included in the programming?

    We can create and incorporate your personalized jingles, designed to welcome your customers, and promotional spots to inform them about the ongoing offers.
    Additionally, you can choose to include real-time news and many other daily or weekly segments, always included in the subscription fee.

    How is the radio connected in the store?

    You can choose to listen to the radio through our web application directly on your PC or device, or through one of our devices that we will provide you already configured. Both solutions are easy to manage and integrate into various daily activities.

    How quickly can you create my radio?

    In less than 3 days, your personalized radio will be on air and ready to be integrated into your business.

    How much does it cost to activate your service?

    Our prices are customized but absolutely competitive. With a meeting or a brief call, we will gather all the necessary information to understand your actual needs and formulate a personalized proposal that includes all the services required to deliver a quality service. The proposal you will receive will be clear, transparent, and without surprises.

    In case of technical issues, how do you intervene?

    We guarantee qualified technical support within a few minutes of reporting, 7 days a week, and 365 days a year.

    What costs do I have to incur in addition to the monthly fee?

    If you use commercial music, you will also have to pay SIAE and SCF.
    If you choose to use one of our Royalty-Free playlists, we will directly provide you with the music rights license, and you won’t have to incur any additional costs.

    I already have the service active with another provider, but I would like to switch to yours: how can I activate the service with you?

    If you decide to become our customer, you won’t have to worry about anything; we take care of everything. Ours is a turnkey service.