Custom Radio for Showrooms
Do you know that a Custom Radio in a Showroom helps to sell more?
In-store radio is a powerful marketing tool designed to increase customer dwell time in a store, stimulate purchases, and enhance the performance of commercial and promotional initiatives.
Important neuromarketing studies have demonstrated that music has an effect on emotions, stimulates the release of endorphins, can influence consumer behavior, and creates a positive perception of the environment in which it is played.
With personalized radio, we ensure that the experience is complete, filled with positive emotions.
Music in-store enhances employees’ empathy and predisposes customers towards making purchases: just as upbeat music in a gym encourages more energetic workouts, suitable music in a showroom stimulates shopping.
Alleviates waiting times
Music facilitates customer retention in-store: waiting times and queues at checkout, for example, seem more bearable thanks to music. According to research, music can also modulate the pace of customers between shelves.
Builds customer loyalty
Lastly, music fosters brand loyalty, but only if the musical selection aligns with the brand’s identity and the merchandise offered: for products aimed at a younger audience, upbeat music is preferable, while ambient music suits products for adults.
Radio for Showroom
Retail has recognized the importance of targeted communication through radio for several years now. Custom radio broadcasting within showrooms is now a consolidated marketing tool, with all major chains branding their own channels to communicate with customers in their stores.
Custom radio entails a music playlist combined with content and commercials, enhancing the customer experience within showrooms by featuring various product spots, promotions, and initiatives, ultimately increasing sales by up to 10%.
Engage your clientele!
With custom radio, showrooms can directly communicate with customers from the moment they step foot inside to when they leave. Editorial content and monobrand spots (or those of brands present in the store) aired guide customers to the highlighted products or those on promotion. But there’s more.
Custom music can influence the pace within the store, speeding it up or slowing it down based on the day and foot traffic, making the shopping experience more enjoyable and fostering customer loyalty.
Moreover, with custom radio, you can always ensure that purchase recommendations are integrated into the radio schedule of the showroom. Therefore, there is no risk of hearing commercials from competing brands being broadcast. And that’s not insignificant!
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Frequently Asked Questions
I'm about to open a new business, and I would like to have my own personalized radio: what should I do?
By contacting our offices, an expert will be at your disposal to gather all the necessary information to identify the most suitable solution for your needs. We will suggest various possible options or the one most suitable for you, taking into account your needs, product category, and brand identity.
Can I customize my radio with the music I like?
Of course: you can choose your preferred schedule from one of the grids created by our experts and tailored for different sectors, or you can have a completely customized programming. Our experts will explain all the options to you, and you can decide freely.
What content can be included in the programming?
We can create and incorporate your personalized jingles, designed to welcome your customers, and promotional spots to inform them about the ongoing offers.
Additionally, you can choose to include real-time news and many other daily or weekly segments, always included in the subscription fee.
How is the radio connected in the store?
You can choose to listen to the radio through our web application directly on your PC or device, or through one of our devices that we will provide you already configured. Both solutions are easy to manage and integrate into various daily activities.
How quickly can you create my radio?
In less than 3 days, your personalized radio will be on air and ready to be integrated into your business.
How much does it cost to activate your service?
Our prices are customized but absolutely competitive. With a meeting or a brief call, we will gather all the necessary information to understand your actual needs and formulate a personalized proposal that includes all the services required to deliver a quality service. The proposal you will receive will be clear, transparent, and without surprises.
In case of technical issues, how do you intervene?
We guarantee qualified technical support within a few minutes of reporting, 7 days a week, and 365 days a year.
What costs do I have to incur in addition to the monthly fee?
If you use commercial music, you will also have to pay SIAE and SCF.
If you choose to use one of our Royalty-Free playlists, we will directly provide you with the music rights license, and you won’t have to incur any additional costs.
I already have the service active with another provider, but I would like to switch to yours: how can I activate the service with you?
If you decide to become our customer, you won’t have to worry about anything; we take care of everything. Ours is a turnkey service.