Personalized Radio for Gyms
Did you know that Personalized Radio in a Gym helps to sell more?
In-store radio is a true marketing tool that serves to increase the length of time customers spend in a gym, stimulate purchases of products or courses for sale, and improve the performance of commercial and promotional initiatives.
Important neuromarketing studies have demonstrated that music has an effect on emotions, stimulates the release of endorphins, can influence consumer behavior, and creates a positive perception of the environment in which it is played.
With personalized radio, we ensure that your customers’ experience is complete and full of positive emotions.
Create empathy
Music in a gym or sports center enhances the empathy of your employees and creates the right disposition of customers towards them. The right music in a gym encourages sports enthusiasts to spend more on the various courses and treatments offered or to purchase fitness and wellness products for sale. The schedule of appropriate content helps positively engage the customer in the life of the gym.
Alleviates waiting times
Music fosters positive emotions throughout the duration of the stay in the gym, in any situation: waits or queues, for instance, seem more bearable thanks to music. According to some research, music can also influence the pace in common areas, changing rooms, the bar, or the store within the center, encouraging customers to linger among the various products on sale.
Builds customer loyalty
Lastly, music fosters loyalty to the gym, but only if the musical offering aligns with the brand’s identity and the type of clientele. If you have a yoga center or a physiotherapy studio, it’s better to have a musical selection that evokes the peace of nature, compared to a more upbeat rhythm suitable for a Calisthenics gym or one filled with hyper-technological machines. Customers should feel inclined to return, and if they feel comfortable and their emotions are positive, they will do so.
Radio for Gyms
Gyms and fitness centers have recognized the importance of targeted communication through radio for several years now. Personalized radio broadcasting within gyms is now a consolidated marketing tool, and all major fitness chains have branded ones that communicate with their customers in their establishments.
Personalized radio entails a musical schedule that combines content and commercials, enhancing the customer experience within fitness centers, featuring spots for various products, promotions, and initiatives, increasing the value of receipts by up to 10%.
Involve your customers!
With personalized radio, the gym can communicate directly with customers from the moment they step inside until they leave. The spots and editorial content about courses or products sold, which will be broadcasted, will guide your customers towards purchases.
But there’s more. With personalized music, it will be possible to guide the pace within the common areas of the gym, more or less slowly, depending on the days and the influx at different times of the day, making the stay in the spaces more enjoyable and retaining customers.
Furthermore, with personalized radio, you’ll always have the certainty of managing purchasing advice within the radio schedule. Therefore, there is no risk of hearing commercials from competing brands being broadcast. And that’s not insignificant!
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Frequently Asked Questions
I'm about to open a new business, and I would like to have my own personalized radio: what should I do?
By contacting our offices, an expert will be at your disposal to gather all the necessary information to identify the most suitable solution for your needs. We will suggest various possible options or the one most suitable for you, taking into account your needs, product category, and brand identity.
Can I customize my radio with the music I like?
Of course: you can choose your preferred schedule from one of the grids created by our experts and tailored for different sectors, or you can have a completely customized programming. Our experts will explain all the options to you, and you can decide freely.
What content can be included in the programming?
We can create and incorporate your personalized jingles, designed to welcome your customers, and promotional spots to inform them about the ongoing offers.
Additionally, you can choose to include real-time news and many other daily or weekly segments, always included in the subscription fee.
How is the radio connected in the store?
You can choose to listen to the radio through our web application directly on your PC or device, or through one of our devices that we will provide you already configured. Both solutions are easy to manage and integrate into various daily activities.
How quickly can you create my radio?
In less than 3 days, your personalized radio will be on air and ready to be integrated into your business.
How much does it cost to activate your service?
Our prices are customized but absolutely competitive. With a meeting or a brief call, we will gather all the necessary information to understand your actual needs and formulate a personalized proposal that includes all the services required to deliver a quality service. The proposal you will receive will be clear, transparent, and without surprises.
In case of technical issues, how do you intervene?
We guarantee qualified technical support within a few minutes of reporting, 7 days a week, and 365 days a year.
What costs do I have to incur in addition to the monthly fee?
If you use commercial music, you will also have to pay SIAE and SCF.
If you choose to use one of our Royalty-Free playlists, we will directly provide you with the music rights license, and you won’t have to incur any additional costs.
I already have the service active with another provider, but I would like to switch to yours: how can I activate the service with you?
If you decide to become our customer, you won’t have to worry about anything; we take care of everything. Ours is a turnkey service.