Customized radio for shopping centers
Did you know that a Customized Radio in Shopping Centers helps to sell more?
In-store radio is a powerful marketing tool designed to increase customer dwell time in a store, stimulate purchases, and enhance the performance of commercial and promotional initiatives.
Important neuromarketing studies have demonstrated that music has an effect on emotions, stimulates the release of endorphins, can influence consumer behavior, and creates a positive perception of the environment in which it is played.
With personalized radio, we ensure that the experience is complete, filled with positive emotions.
Create empathy
The music in the shopping center promotes the ability to empathize of employees and creates the right mindset for customers to make purchases: just like rhythmic music encourages more energetic workouts in the gym, similarly, the right music in a shopping center motivates people to shop and consume more in dining areas.
Alleviates waiting times
Music enhances the audience’s stay in the shopping center: waits and queues, for example, seem more bearable thanks to music; and, according to some research, music can also modulate the walking pace in the mall in front of shop windows or in the dining area.
Builds customer loyalty
And finally, music stimulates loyalty to the shopping center. The important thing is that the musical selection is consistent with the audience and the stores present: a shopping center with a supermarket will have different music from one where the stores do not include food. Everything should then be combined with the type of clientele.
Radio for Shopping Centers
The Large-Scale Retail Trade (GDO) and the Shopping Center sector have understood the importance of targeted communication through radio for several years now. Personalized radio broadcasting within the shopping center is now a consolidated marketing tool, and all the most important entities have their own branded radio stations that broadcast and communicate with customers.
“The personalized radio for the shopping center features a music schedule that, combined with content and advertising spots, accompanies customers during their stay inside the mall as they stroll through the gallery.”
Personalized radio helps to sell more, and research has shown that a customized schedule increases the value of receipts by up to 10%.
Engage your audience!
With personalized radio, the shopping center can communicate directly with customers from the moment they step into the gallery until they leave. The editorial content and commercials of the shopping center will guide customers in search of seasonal or promotional products. But there’s more.
With personalized music, it will be possible to make the customer’s stay inside the shopping center more positive, guiding their pace in the gallery, more or less slowly, depending on the days and the flow of people at different times of the day.
Furthermore, with personalized radio, you’ll always have the certainty of managing purchasing advice within the radio schedule. No risk of airing commercials for stores that are not present within the shopping center, therefore. And that’s not insignificant!
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Frequently Asked Questions
I'm about to open a new business, and I would like to have my own personalized radio: what should I do?
By contacting our offices, an expert will be at your disposal to gather all the necessary information to identify the most suitable solution for your needs. We will suggest various possible options or the one most suitable for you, taking into account your needs, product category, and brand identity.
Can I customize my radio with the music I like?
Of course: you can choose your preferred schedule from one of the grids created by our experts and tailored for different sectors, or you can have a completely customized programming. Our experts will explain all the options to you, and you can decide freely.
What content can be included in the programming?
We can create and incorporate your personalized jingles, designed to welcome your customers, and promotional spots to inform them about the ongoing offers.
Additionally, you can choose to include real-time news and many other daily or weekly segments, always included in the subscription fee.
How is the radio connected in the store?
You can choose to listen to the radio through our web application directly on your PC or device, or through one of our devices that we will provide you already configured. Both solutions are easy to manage and integrate into various daily activities.
How quickly can you create my radio?
In less than 3 days, your personalized radio will be on air and ready to be integrated into your business.
How much does it cost to activate your service?
Our prices are customized but absolutely competitive. With a meeting or a brief call, we will gather all the necessary information to understand your actual needs and formulate a personalized proposal that includes all the services required to deliver a quality service. The proposal you will receive will be clear, transparent, and without surprises.
In case of technical issues, how do you intervene?
We guarantee qualified technical support within a few minutes of reporting, 7 days a week, and 365 days a year.
What costs do I have to incur in addition to the monthly fee?
If you use commercial music, you will also have to pay SIAE and SCF.
If you choose to use one of our Royalty-Free playlists, we will directly provide you with the music rights license, and you won’t have to incur any additional costs.
I already have the service active with another provider, but I would like to switch to yours: how can I activate the service with you?
If you decide to become our customer, you won’t have to worry about anything; we take care of everything. Ours is a turnkey service.