Personalized radio for Hairdressers and Beauty Salons
Did you know that a personalized radio in salons helps to sell more?
In-store radio is a powerful marketing tool designed to increase customer dwell time in a store, stimulate purchases, and enhance the performance of commercial and promotional initiatives.
Important neuromarketing studies have demonstrated that music has an effect on emotions, stimulates the release of endorphins, can influence consumer behavior, and creates a positive perception of the environment in which it is played.
With personalized radio, we ensure that the experience is complete, filled with positive emotions.
Create empathy
Music in the store enhances the capacity for empathy of your employees and creates the right predisposition in customers. The right music in a hair salon or beauty salon stimulates customers to spend more on various treatments or to purchase products for sale.
Alleviates waiting times
Music enhances the experience of being in the salon: waits, for example, seem more bearable thanks to music. According to some research, music can also modulate the rhythm of treatments provided in salons.
Builds customer loyalty
Lastly, music encourages brand loyalty. It’s important that the musical selection aligns with the brand identity, the type of clientele, and the services offered. The customer will have a positive and complete experience and will want to return.
Radio for Hairdressers and Beauty Salons
Hair salons and beauty salons have recognized the importance of targeted communication with their customers through radio in recent years. Personalized radio is now a consolidated informational and marketing tool, with many salons having their own branded stations that communicate directly with customers inside the salon.
Personalized radio programming includes music tailored to the clientele, light entertainment programs, and customized advertisements that alternate throughout the day, entertaining both customers and staff.
Involve your customers!
With personalized radio, the hairdresser can communicate with clients from the moment they enter the salon, providing them with information related to beauty and wellness. But there’s more. Personalized music can help alleviate waiting times during longer treatments.
Additionally, with personalized radio, there’s always the certainty of airing commercials for products sold in the salon, supporting sales activities and thus increasing receipt values by up to 10%. Hence, there’s no risk of airing commercials for competing products. And that’s not insignificant!
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Frequently Asked Questions
I'm about to open a new business, and I would like to have my own personalized radio: what should I do?
By contacting our offices, an expert will be at your disposal to gather all the necessary information to identify the most suitable solution for your needs. We will suggest various possible options or the one most suitable for you, taking into account your needs, product category, and brand identity.
Can I customize my radio with the music I like?
Of course: you can choose your preferred schedule from one of the grids created by our experts and tailored for different sectors, or you can have a completely customized programming. Our experts will explain all the options to you, and you can decide freely.
What content can be included in the programming?
We can create and incorporate your personalized jingles, designed to welcome your customers, and promotional spots to inform them about the ongoing offers.
Additionally, you can choose to include real-time news and many other daily or weekly segments, always included in the subscription fee.
How is the radio connected in the store?
You can choose to listen to the radio through our web application directly on your PC or device, or through one of our devices that we will provide you already configured. Both solutions are easy to manage and integrate into various daily activities.
How quickly can you create my radio?
In less than 3 days, your personalized radio will be on air and ready to be integrated into your business.
How much does it cost to activate your service?
Our prices are customized but absolutely competitive. With a meeting or a brief call, we will gather all the necessary information to understand your actual needs and formulate a personalized proposal that includes all the services required to deliver a quality service. The proposal you will receive will be clear, transparent, and without surprises.
In case of technical issues, how do you intervene?
We guarantee qualified technical support within a few minutes of reporting, 7 days a week, and 365 days a year.
What costs do I have to incur in addition to the monthly fee?
If you use commercial music, you will also have to pay SIAE and SCF.
If you choose to use one of our Royalty-Free playlists, we will directly provide you with the music rights license, and you won’t have to incur any additional costs.
I already have the service active with another provider, but I would like to switch to yours: how can I activate the service with you?
If you decide to become our customer, you won’t have to worry about anything; we take care of everything. Ours is a turnkey service.