Personalized Radio for Pharmacies
Did you know that a Personalized Radio for Pharmacies helps to sell more?
In-store radio is a powerful marketing tool designed to increase customer dwell time in a store, stimulate purchases, and enhance the performance of commercial and promotional initiatives.
Important neuromarketing studies have demonstrated that music has an effect on emotions, stimulates the release of endorphins, can influence consumer behavior, and creates a positive perception of the environment in which it is played.
With personalized radio, we ensure that the experience is complete, filled with positive emotions.
Music in the store enhances the capacity for empathy in pharmacies and creates the right disposition in customers. The right music in a pharmacy or para-pharmacy encourages customers to spend more on the products for sale on the counter or shelves.
Alleviates waiting times
Music encourages staying in the pharmacy: waits and queues, for example, seem more bearable thanks to music. According to some research, music can also modulate walking speed in the store, encouraging customers to linger among the various displayed products.
Builds customer loyalty
And finally, music stimulates loyalty to the store, but only if the musical selection is consistent with the store and the merchandise offered: the music in a pharmacy should be soft and reassuring, to evoke positive emotions and encourage return visits in times of need.
Radio for Pharmacies and Para-Pharmacies
Personalized radio is now a consolidated marketing tool, and even the sector of pharmacies and para-pharmacies has recognized the importance of targeted communication through radio in recent years.
Today, many of the most important pharmacy and para-pharmacy chains, and even individual stores, have their own branded radio stations that broadcast and communicate directly with their clientele.
he personalized radio tailored to the needs of a pharmacy includes a music schedule that combines music, editorial information, and commercials related to the health world, accompanying customers during their stay inside the store.
Furthermore, with personalized radio, you can always be certain to air commercials for products consistent with the products and brands sold in the pharmacy, supporting the store’s sales activities and thus increasing the value of receipts by up to 10%. And that’s not insignificant!
Engage your customers
With personalized radio, a pharmacy can communicate with its customers from the moment they step inside the store until they leave: offers and promotions, new over-the-counter products, contests.
The content and advertisements of the brand or brands present in the store will guide customers in search of products that meet their needs. But there’s more. With personalized music, it will be possible to brighten the wait, ensure maximum privacy, and predispose the customer favorably towards the commercial proposals displayed on the shelves and broadcasted by the radio.
Personalized radio makes the experience inside the pharmacy pleasant and reassuring, entertains the staff throughout the day, and informs customers about over-the-counter products for sale, whether for health, beauty, medical supplies, and much more.
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Frequently Asked Questions
I'm about to open a new business, and I would like to have my own personalized radio: what should I do?
By contacting our offices, an expert will be at your disposal to gather all the necessary information to identify the most suitable solution for your needs. We will suggest various possible options or the one most suitable for you, taking into account your needs, product category, and brand identity.
Can I customize my radio with the music I like?
Of course: you can choose your preferred schedule from one of the grids created by our experts and tailored for different sectors, or you can have a completely customized programming. Our experts will explain all the options to you, and you can decide freely.
What content can be included in the programming?
We can create and incorporate your personalized jingles, designed to welcome your customers, and promotional spots to inform them about the ongoing offers.
Additionally, you can choose to include real-time news and many other daily or weekly segments, always included in the subscription fee.
How is the radio connected in the store?
You can choose to listen to the radio through our web application directly on your PC or device, or through one of our devices that we will provide you already configured. Both solutions are easy to manage and integrate into various daily activities.
How quickly can you create my radio?
In less than 3 days, your personalized radio will be on air and ready to be integrated into your business.
How much does it cost to activate your service?
Our prices are customized but absolutely competitive. With a meeting or a brief call, we will gather all the necessary information to understand your actual needs and formulate a personalized proposal that includes all the services required to deliver a quality service. The proposal you will receive will be clear, transparent, and without surprises.
In case of technical issues, how do you intervene?
We guarantee qualified technical support within a few minutes of reporting, 7 days a week, and 365 days a year.
What costs do I have to incur in addition to the monthly fee?
If you use commercial music, you will also have to pay SIAE and SCF.
If you choose to use one of our Royalty-Free playlists, we will directly provide you with the music rights license, and you won’t have to incur any additional costs.
I already have the service active with another provider, but I would like to switch to yours: how can I activate the service with you?
If you decide to become our customer, you won’t have to worry about anything; we take care of everything. Ours is a turnkey service.